Privacy Policy

Last updated: June 19, 2026

1. Introduction

Seloops ("Seloops," "we," "us," or "our") operates a sales automation platform that helps teams manage contacts, sequences, email outreach, and pipeline activity. We are based in Kenya and committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website at seloops.com, our web application, and related services (collectively, the "Service"). By using the Service, you agree to the practices described in this policy.

2. Information We Collect

We collect information in the following categories:

  • Account information: name, email address, password (stored in hashed form), company name, and team membership details when you register or are invited to an account.
  • Contact and sales data: information you upload or create in Seloops, including contact records, email addresses, phone numbers, notes, pipeline stages, and sequence activity.
  • Communications data: emails sent through the Service, inbound replies we detect, message metadata (send time, open/click events where available), and support correspondence.
  • Usage data: pages viewed, features used, IP address, browser type, device information, and log data generated when you interact with the Service.
  • Payment information: billing details and transaction records. Payment card data is processed by our payment providers; we do not store full card numbers on our servers.
  • Waitlist and marketing data: email addresses submitted through forms such as our AI agents waitlist or demo requests.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, maintain, and improve the Service
  • Send automated follow-up emails and related sales communications on your behalf
  • Process transactions and manage subscriptions
  • Authenticate users and enforce account security
  • Provide customer support and respond to inquiries
  • Send product updates, security alerts, and administrative messages
  • Analyze usage to improve features, performance, and user experience
  • Detect, prevent, and address fraud, abuse, or technical issues
  • Comply with legal obligations

We do not sell your personal information. We process contact data you upload solely to provide the Service to you and your team.

4. Legal Basis for Processing

Where applicable under Kenya's Data Protection Act, 2019, we process personal data based on: (a) your consent; (b) performance of a contract with you; (c) our legitimate interests in operating and improving the Service; or (d) compliance with legal obligations.

5. How We Share Information

We may share information with:

  • Service providers: vendors who help us operate the Service, such as cloud hosting, email delivery (e.g., Resend), payment processing, and analytics providers. These parties are contractually required to protect your data.
  • Team members: other users within your Seloops workspace, according to your account permissions.
  • Legal requirements: when required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Seloops, our users, or others.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections.

6. Cookies and Similar Technologies

We use cookies and similar technologies to keep you signed in, remember preferences, understand how the Service is used, and improve security. Cookies are small text files stored on your device.

Types of cookies we use include:

  • Essential cookies: required for authentication and core functionality.
  • Analytics cookies: help us understand usage patterns and improve the Service.
  • Preference cookies: remember settings such as language or display options.

You can control cookies through your browser settings. Disabling essential cookies may affect your ability to use the Service.

7. Data Retention

We retain personal information for as long as your account is active or as needed to provide the Service. We may retain certain data after account closure to comply with legal obligations, resolve disputes, enforce agreements, or for legitimate business purposes. Contact and message data you delete from your account is removed from active systems within a reasonable period, subject to backup retention cycles.

8. Your Rights

Depending on your location and applicable law, including Kenya's Data Protection Act, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent
  • Request a copy of your data in a portable format
  • Lodge a complaint with the Office of the Data Protection Commissioner (Kenya)

To exercise these rights, contact us at johnson@seloops.com. We will respond within a reasonable timeframe.

9. Security

We implement administrative, technical, and organizational measures designed to protect your information, including encryption in transit (HTTPS), access controls, and secure infrastructure. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

10. International Data Transfers

Your information may be processed in Kenya and in other countries where our service providers operate. When we transfer data internationally, we take steps to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

11. Children's Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Material changes may be communicated via email or an in-app notice. Continued use of the Service after changes become effective constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Seloops
Email: johnson@seloops.com
Kenya

See also our Terms of Service.